WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorWatchesApr 08, 2025
Here Are the New Rolex Watches for 2025
The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.
The Land-Dweller timepiece introduces Rolex’s calibre 7135 and its “Dynapulse” escapement. The line includes three styles, including the 40 mm platinum option with an ice blue dial, seen here ($63,500). (Image copyright: Rolex)
Geneva—Rolex debuted several new watches, including its first new line since 2012, at this year’s Watches and Wonders show in Geneva.
The Land-Dweller is the brand’s first new model in 13 years, showcasing a newly designed movement and the new “Dynapulse” escapement.
The model took seven years to develop, requiring 32 patent applications, 18 of those exclusive to the watch.
“It’s extremely rare to see a completely new model added to the lineup. This is the first time since the Sky-Dweller launched in 2012,” Paul Altieri, founder and CEO of Bob’s Watches, said of Rolex’s Geneva introductions.
“The design itself feels like a thoughtful blend of the Explorer (launched in 1953) and Sea-Dweller (launched in 1967)—rugged, refined, and built for everyday adventure. It’s a fresh take on Rolex’s tool watch legacy, and I think it’s going to resonate with both longtime collectors and first-time buyers.”
The watch, seen above, introduces the calibre 7135 movement—the watchmaker’s first “high frequency” caliber—with a brass balance wheel and balance staff made of a new high-tech ceramic that is exclusive to Rolex. It also has optimized Paraflex shock absorbers to enhance shock resistance of the movement in any position.
The Dynapulse escapement uses “innovative architecture” to improve energy efficiency, Rolex said.
The oscillator beats 36,000 times per hour, for a frequency of 5 hertz, measuring time to a tenth of a second. It has a power reserve of about 66 hours.
The yellow gold oscillating weight and Rolex “Côtes de Genève” bridge decorations can be seen though the watch’s transparent caseback. Meanwhile, the dial features a honeycomb pattern, framed by an angled flange.
Some versions of the Land-Dweller feature a “Chromalight” display with luminescent open numerals, index hour markers, and hands.
The watch, on a flat jubilee bracelet that integrates with the case, is available in 36 mm and 40 mm versions across three styles.
There is a white “Rolesor” (stainless steel and gold) watch, an 18-karat Everose gold watch with a white dial, and a platinum watch with an ice blue dial.
“This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking,” Rolex said. “The Oyster Perpetual Land-Dweller is designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment.”
Related stories will be right here …
The Land-Dweller is the brand’s first new model in 13 years, showcasing a newly designed movement and the new “Dynapulse” escapement.
The model took seven years to develop, requiring 32 patent applications, 18 of those exclusive to the watch.
“It’s extremely rare to see a completely new model added to the lineup. This is the first time since the Sky-Dweller launched in 2012,” Paul Altieri, founder and CEO of Bob’s Watches, said of Rolex’s Geneva introductions.
“The design itself feels like a thoughtful blend of the Explorer (launched in 1953) and Sea-Dweller (launched in 1967)—rugged, refined, and built for everyday adventure. It’s a fresh take on Rolex’s tool watch legacy, and I think it’s going to resonate with both longtime collectors and first-time buyers.”
The watch, seen above, introduces the calibre 7135 movement—the watchmaker’s first “high frequency” caliber—with a brass balance wheel and balance staff made of a new high-tech ceramic that is exclusive to Rolex. It also has optimized Paraflex shock absorbers to enhance shock resistance of the movement in any position.
The Dynapulse escapement uses “innovative architecture” to improve energy efficiency, Rolex said.
The oscillator beats 36,000 times per hour, for a frequency of 5 hertz, measuring time to a tenth of a second. It has a power reserve of about 66 hours.
The yellow gold oscillating weight and Rolex “Côtes de Genève” bridge decorations can be seen though the watch’s transparent caseback. Meanwhile, the dial features a honeycomb pattern, framed by an angled flange.
Some versions of the Land-Dweller feature a “Chromalight” display with luminescent open numerals, index hour markers, and hands.
The watch, on a flat jubilee bracelet that integrates with the case, is available in 36 mm and 40 mm versions across three styles.
There is a white “Rolesor” (stainless steel and gold) watch, an 18-karat Everose gold watch with a white dial, and a platinum watch with an ice blue dial.
“This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking,” Rolex said. “The Oyster Perpetual Land-Dweller is designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment.”
Along with the debut of the Land-Dweller, Rolex introduced a handful of other new timepieces in Geneva, including two new versions of the GMT, which celebrates its 70th anniversary this year.
The Oyster Perpetual GMT-Master II—its “Sprite” model—is now available in 18-karat white gold with a green “Cerachrom” dial. It is Rolex’s first white gold GMT Master with a ceramic dial.
The watch’s dial matches the same green shade as the “day” part of the “Cerachrom” bezel insert.
A “Tiger Iron” dial is also new for this timepiece. The natural stone dial is made from a combination of tiger’s eye, red jasper, and hematite for a hybrid look. It is presented on an 18-karat Everose gold Oyster bracelet with a brown and black “Cerachrom” bezel insert.
The Oyster Perpetual range now has a variety of lacquered dials in muted pastel hues with a matte finish.
Now, the Oyster Perpetual 28 is being offered with a lavender matte lacquer dial, the Oyster Perpetual 36 with a beige matte lacquer dial, and the Oyster Perpetual 41 with a pistachio colored matte lacquer dial. The latter has also been updated with a redesigned “Oyster” case and a slimmer clasp.
SEE: More of Rolex’s New Watches for 2025
The Oyster Perpetual GMT-Master II with a green “Cerachrom” dial that matches the green of its two-tone green and black bezel ($46,750). (Image copyright: Rolex)
The Oyster Perpetual GMT-Master II featuring its new “Tiger Iron” dial made of tiger’s eye, red jasper, and hematite on an 18-karat Everose gold “Oyster” bracelet ($49,400). (Image copyright: Rolex)
One of the three new matte pastel lacquered bezels is this lavender color seen on the Oyster Perpetual 28 ($5,650). (Image copyright: Rolex)
The Oyster Perpetual Datejust 31 is now available with a red ombré dial, diamond hour markers, and a diamond bezel ($5,650 - $6,500, depending on size). (Image copyright: Rolex)
The Perpetual 1908 features the new “Settimo” bracelet made entirely of 18-karat yellow gold ($35,000). (Image copyright: Rolex)
The new version of the Oyster Perpetual Datejust 31 now includes a red ombré dial with 10 diamond-set hour markers and a bezel crafted with 46 brilliant-cut diamonds on an 18-karat yellow gold President bracelet.
Rolex’s Oyster Perpetual Cosmograph Daytona has been redesigned with a turquoise blue lacquer dial with black counters. The 18-karat yellow gold watch features the new dial surrounded by a black “Cerachrom” bezel and on a Oysterflex bracelet.
The Oyster Perpetual Sky-Dweller is another style to receive a new dial. Now, the 18-karat yellow gold version of the timepiece features a bright green dial with a sunray finish.
In addition to the new dials, Rolex released a new metal bracelet, the “Settimo.”
The new bracelet was created exclusively for the Perpetual 1908, featuring rows of seven polished links. The model is made in 18-karat yellow gold and showcases an intense white dial.
“Rolex is clearly investing in the evolution of its dressier side, and the new 1908 models—with their open casebacks and beautiful guilloche dials—showcase just how far Rolex has come with finishing and detail. It’s a nod to traditional watchmaking, but done the Rolex way—understated, precise, and built to last,” Altieri said.
More on Watches
The Latest
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
Weekly QuizJun 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JAGizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.
MajorsJun 17, 2025
Kering Names Automotive Exec as Its New CEOLuca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las VegasFollowing visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ CouplesThe “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand AmbassadorThe New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.
CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear EarringsTake a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella SophieThe California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias GabrielThe foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins BonhamsAssimon is the auction house’s new chief commercial officer.
EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and TariffsThe De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”
MajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American FlagshipThe Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
GradingJun 11, 2025
Tiffany Stevens Exits IGI, Lab Appoints New Board LeaderIndustry veteran Anoop Mehta is the new chairman and independent director of the IGI board.
