JFC Names 2025 ‘Facets’ Honorees
The charity will celebrate Pandora CEO Alexander Lacik and Brilliant Earth CEO Beth Gerstein at its annual event in Las Vegas.

Beth Gerstein, co-founder and CEO of Brilliant Earth, and Alexander Lacik, CEO of Pandora, will be the 2025 honorees at the event, formerly known as “Facets of Hope.”
“Brilliant Earth and Pandora are two companies that have a long history of supporting JFC and the children we work to help every day. To honor them both is nothing short of phenomenal, we feel very lucky to continue our relationship with them at Facets 2025,” said Sara Murphy, executive director of JFC.
“With these two powerhouses at Facets we hope to be able to increase our giving to our nonprofit partners in 2025.”
Gerstein co-founded Brilliant Earth in 2005, based on a passion for social enterprise and a vision for inspiring change in the jewelry industry, said JFC. Brilliant Earth now employs more than 750 people with 40 retail showrooms, generating about $450 million in annual revenue.
In 2021, Gerstein was one of a few women founders to take their company public, listing on the NASDAQ.
Together with co-founder Eric Grossberg, they established the Brilliant Earth Foundation in 2021. It has contributed more than $2 million to advancing programs in responsible sourcing, social impact, and climate change.
Gerstein has previously served on the board of directors for Diamonds Do Good.
She began her education and early training as an electrical engineer and has since merged her passion for science and technology with her belief that consumers deserve transparent and responsible practices, along with beautiful, high-quality products, and personalized shopping experiences that bring them joy, said JFC.
JFC’s second honoree, Lacik, has 30 years of experience in internation business, marketing, and business management.
He joined Pandora in 2019, where he has since increased the company’s revenue while cutting CO2 emissions by 27 percent across its full value chain, said JFC.
Pandora sources 100 percent recycled silver and gold for its jewelry.
Pandora is also a long-term partner of UNICEF, a charity dedicated to assisting and protecting disadvantaged children in more than 190 countries and territories.
Before joining Pandora, Lacik was the CEO of Britax Ltd., a British manufacturer of childcare products. He has also been CEO and held senior management positions at Kasthall Golv & Mattor and consumer goods companies Procter & Gamble and Reckitt Benckiser. At the latter, he served in a number of roles, including head of Reckitt Benckiser North America.
Lacik received a bachelor’s degree in business administration from the University of Växjö in Sweden.
Facets 2025 will begin at 6:00 p.m. with cocktails and food.
A program will be held where Gerstein and Lacik are recognized, and JFC grant recipients will share their stories.
JFC will also announce the results of its 2025 fundraising efforts and the distributions that it will make to its nonprofit partners.
Details on sponsorship opportunities for the event can be viewed on the JFC website.
There are options available for different levels of donations, including tribute ads and tickets to the Facets event.
The Latest

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.


To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

Assimon is the auction house’s new chief commercial officer.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.

The winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.

“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.