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PDPaola Opens First U.S. Store
The Barcelona-based brand’s flagship boutique is located in New York City’s West Village neighborhood.
Barcelona-based jewelry retailer PDPaola has opened its first store in the U.S., located in New York City.
New York—PDPaola has opened its first store in the U.S. as it looks to establish and expand its U.S. footprint.
The Barcelona-based jewelry retailer opened its U.S. flagship location in New York City’s West Village neighborhood on Dec. 12.
Located at 346 Bleecker Street, the nearly 1,700-square-foot space has an intimate and modern vibe, said PDPaola, blending earthy tones and natural elements.
Shoppers can browse the brand’s signature fashion jewelry collections, including “The Icons,” as well as its fine jewelry line, crafted in 18-karat gold and set with lab-grown diamonds.
SEE: Take a Look Inside PDPaola’s New York Flagship Store
The Barcelona-based jewelry retailer opened its U.S. flagship location in New York City’s West Village neighborhood on Dec. 12.
Located at 346 Bleecker Street, the nearly 1,700-square-foot space has an intimate and modern vibe, said PDPaola, blending earthy tones and natural elements.
Shoppers can browse the brand’s signature fashion jewelry collections, including “The Icons,” as well as its fine jewelry line, crafted in 18-karat gold and set with lab-grown diamonds.
SEE: Take a Look Inside PDPaola’s New York Flagship Store
PDPaola opened its first store in the U.S. It’s located on Bleecker Street in New York City.
The Barcelona-based brand offers both fashion and fine jewelry.
The store’s design blends earthy tones and natural elements, said the company.
PDPaola said it plans to open new points of sale in the U.S. throughout 2025.
“This location will strengthen PDPaola’s international narrative, forging a closer connection between our brand identity and the U.S. market,” said Humbert Sasplugas, co-founder and CEO of PDPaola.
PDPaola recently named Jason McNary as CEO for its U.S. operations as it develops its international expansion strategy.
“This opening is not only PDPaola’s debut in the United States, but also the beginning of an ambitious chapter in its global expansion, moving beyond digital commerce into a tangible, exclusive presence,” said the company.
PDPaola operates 26 other stores, as per its website, in several countries, including Spain, the U.K., Saudi Arabia, China, Italy, Greece, Mexico, Ecuador, and Peru, as well as other points of sale worldwide.
While having a brick-and-mortar store in the U.S. is new for the company, it previously partnered with Zales, debuting an exclusive U.S. in-store offering in November 2022 at select locations.
The company also said it has established a strong online presence in the U.S. and has launched in Nordstrom and Bloomingdale’s.
“Entering the U.S. represents a significant step in our brand’s international strategy, since the American market undoubtedly leads the global demand for fashion and luxury. For PDPaola, it is one of the markets where we see strong growth potential in the medium to long term,” said Sasplugas.
Siblings Humbert and Paola Sasplugas founded the brand in Barcelona in 2015.
PDPaola said it would continue its expansion both digitally and physically in the U.S. with plans to open new points of sale throughout 2025.
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