IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US StoreIndependentsDec 10, 2024
Sauer Opens First U.S. Store
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
Sauer’s first storefront in the U.S. is located at 800 Madison Avenue. Its two floors are designed to combine Brazil’s Cubic Modernism with Manhattan’s Art Deco style.
New York—Sauer, a Brazilian-based brand, opened its first U.S. store in New York City last month.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
Located at 800 Madison Avenue, the 1,000-square-foot store spans two floors designed by Estudio Tupi from São Paulo, Brazil.
The store combines designs from architecture in Brazil and Manhattan with Art Deco windows, Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels as a tribute to Brazilian Modernism.
The second level of Sauer’s new space hosts a salon for private appointments.
It also exhibits custom designs with rare gems and minerals from the brand’s collection that previously lived in the family museum in Rio de Janeiro for decades.
The first floor of Sauer’s new store, with Jacaranda wood furniture, cantilevered tables, and Cubist Cobogó panels, which pay tribute to Brazilian Modernism
A salon for private appointments is located on the second floor of Sauer’s Madison Avenue store.
While this store is Sauer’s first location in the U.S., the brand already has an established connection in New York City’s art scene.
“Sauer’s work is well known in New York City, where we have always sought to maintain ties and create partnerships that today give us the certainty that we are in the right place and on the right path,” said Gabriel Sauer, co-CEO of Sauer.
“Opening the first Sauer flagship outside of Brazil and on Madison Avenue is a remarkable milestone for our brand as we expand globally.”
Sauer launched the “Sauer Artist Prize” at The Armory Show in the Javits Center three years ago. The award honors an exhibiting artist of excellence with $10,000.
The 2024 winner was Oliver Herring, a Brooklyn-based visual artist.
Sauer also participates in New York Fashion Week and is currently collaborating with fashion designer Jason Wu.
Along with the opening of this new store in November, Sauer designed nine exclusive pieces available only at its Madison Avenue store.
These pieces reflect on Sauer’s three pillars—art, nature, and spirituality, said the brand.
A standout of these pieces is a serpentine-style “Suzanne” necklace that showcases a 19-carat diamond set in 18-karat yellow gold.
The “Suzanne” necklace features a 19-carat diamond set in 18-karat yellow gold (price upon request). It is a Madison Avenue exclusive.
From the “Ethos” collection, the “Star Cluster Clarity” earrings use a cluster of pearls and rock crystal to showcase 18-karat yellow gold and diamond stars ($17,300).
The “Aurora” bracelet from the “Ethos” collection has agate and quartz set in 18-karat yellow gold ($17,650).
The newness doesn’t stop here for Sauer.
The opening of its new location also coincided with the debut of the “Ethos” high jewelry collection.
It combined classic and contemporary designs across necklaces, bracelets, earrings, rings, and a brooch with emeralds, tourmalines, diamonds, and lapis.
“In partnership with artisans, the true guardians of Sauer’s codes, we work to transform stones into timeless sculptures that cross generations and surpass trends,” said Stephanie Wenk, creative director of Sauer.
“As I imagined the lives of our New York collectors and we planned for our first store outside of Brazil that would be among the finest luxury shops and art galleries on Madison Avenue, I developed an exclusive high jewelry collection with this culture and style in mind.”
More on Independents
The Latest
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
Weekly QuizJun 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JAGizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.
MajorsJun 17, 2025
Kering Names Automotive Exec as Its New CEOLuca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las VegasFollowing visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand AmbassadorThe New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.
CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear EarringsTake a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella SophieThe California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias GabrielThe foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins BonhamsAssimon is the auction house’s new chief commercial officer.
EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and TariffsThe De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”
MajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American FlagshipThe Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
GradingJun 11, 2025
Tiffany Stevens Exits IGI, Lab Appoints New Board LeaderIndustry veteran Anoop Mehta is the new chairman and independent director of the IGI board.
Events & AwardsJun 11, 2025
Kering Announces Winners of Sustainability-Focused AwardThe winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.
